Content strategy requires you to look at the bigger picture and take a practical approach to achieving your marketing objectives.

When I was hired to handle content for a leading medical alert provider back in 2013, I recognized that I had an uphill climb ahead of...

When I first started blogging professionally, it was just starting to shift from novelty to necessity. Today, blogging for your business...

I was working on content strategy for a new client and was shocked to learn that after about a year in business they still didn't really...

I've been getting bombarded by emails lately and it's a little annoying. In the past few months, I submitted my email to a bunch of...

People love to write end-of-year articles about what is going to start trending once the new year begins. In 2019, it's been predicted...

Often times when I talk to people about what I do, they get confused. There are many misconceptions out there about content and SEO,...

I am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to...

Many of my clients or even prospective clients tell me that they love to write. Many of them don't want help writing, they just want help...

There are many reasons why having a blog on your business website can be a benefit to your bottom line. The SEO implications of blogging...