Content strategy requires you to look at the bigger picture and take a practical approach to achieving your marketing objectives.

When I was hired to handle content for a leading medical alert provider back in 2013, I recognized that I had an uphill climb ahead of...

I was working on content strategy for a new client and was shocked to learn that after about a year in business they still didn't really...

I've been getting bombarded by emails lately and it's a little annoying. In the past few months, I submitted my email to a bunch of...

I am a storyteller. I told stories in a visual way when I worked as a television and digital producer up in New York, and after moving to...

Content is king. Content is the new black. Content is the key to success. Perhaps you've heard one of these statements recently, since...

There has been alot of buzz in the marketing world over the past few years about a concept called "content marketing." In fact, the...